Man, am I sick of that cornball phrase; as if everybody who ever goes to Las Vegas has some kind of rock star night, like lost footage from one of the "Hangover" trilogy movies. The truth is, if you're reading this now — or in my case, writing this now — your life just is not that glamorous. You're not going to be hanging out with Mike Tyson all night, and if you wake up one morning and can't remember the night before, you're going to have much bigger problems than just a splitting headache.
Let's face it — if you're heading to NACDS Total Store Expo, what happens in Vegas BETTER NOT stay in Vegas. You need to make the most out of your meetings, and you're going to need to show a return for the time and money you invested in the trip, perhaps more so than any other trade event you attend all year. In show business vernacular — TSE IS your Vegas.
That's the idea behind our cover — your VIP pass, loaded with trends, ideas and products to help you optimize this game-changing show.
Enjoy the issue and if you're going to TSE, have a great meeting.
And for Pete's sake, if you see me out there, don't hit me with, "What happens in Vegas ..."