Dialing up GM impulse

Mizco International’s Mizco Cellular Innovations Carrier Series

AVENEL, N.J. —Drug store retailers can make the most of impulse purchases in the cell phone accessory category with a new line of cell phone carrier pack chargers from Mizco International.

Mizco’s Cellular Innovations Carrier Series covers every make and model of cell phone with just four products. The line includes a charger for every cell phone brand—AT&T, Verizon, T-Mobile and Sprint-Nextel. Each Carrier Pack model includes interchangeable connectors for all cell phones supported by each carrier. Each model in the series retails for $14.99.

“Phone accessories are an important part of drug store retailers’ merchandising programs, and they are only going to become an even larger profit center in the future,” said Sam Mizrahi, EVP Mizco. “With this new line that’s custom-designed to meet the space-challenged requirements of drug stores, the channel can now devote a minimum amount of space to cell phone carrier pack chargers and generate a maximum amount of sales.”

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