What is DSN+?
DSN+ is a brand-new app that turns a page in Drug Store News into an interactive experience, linking readers seamlessly from print to digital just as quickly and easily as it is to take a picture with your smartphone.
How does it work?
Second, open the app, and as you’re reading an issue of DSN, look for the DSN+ logo (pictured, right). Wherever you see that logo, that’s your clue that the page you’re looking at is linked to some kind of premium, multimedia content online — it could be a video on DSNTV; it could be an audio Q&A with one of our reporters on DrugStoreNews.com; or it could be one of our extensive new store digital photo galleries. Hold your mobile device a few inches from the page and scan the item like you would scan a QR code. That’s it — within seconds you’ll be linked to special, bonus content online. No more retyping long URL addresses, or having to remember to log on to the site later.
For instance, scan the item on page 10 and see my video interview with Rite Aid COO Ken Martindale from the company’s newest-look Wellness format store, or check out one of the other items tagged with the DSN+ logo in the January issue.
That’s DSN+. It’s fun. It’s free. And it’s going to change the way you keep up with news in the retail pharmacy industry.
Rob Eder is the editor in chief of The Drug Store News Group, publishers of Drug Store News, DSN Collaborative Care, and Specialty Pharmacy magazines. You can contact him at firstname.lastname@example.org.