Welch's delivers new Farmer's Pick

CONCORD, Mass. — Welch's on Thursday announced the introduction of Farmer's Pick, a line of juices that brings a fresh-picked fruit taste to juice aisles, according to the company. The product contains unfiltered juice and no artificial ingredients, and brings body, aroma and flavor with every glass, the company said.

“We know from listening to consumers that they are looking for a variety of beverage options — including juices that taste just like the fruit they’re made from with no artificial ingredients or preservatives,” said Brad Irwin, CEO of Welch’s. “Farmer’s Pick connects what the consumer wants with what we can deliver.”

The line is available in Concord grape, mango and blackberry. The company uses cold kettle batching to preserve flavor and aroma. Welch's Farmer's Pick contains no artificial flavors, synthetic colors or ingredients. Consumers can find Farmer's Pick in the juice aisle; the 46-oz. bottles come with a suggested retail price of $3.29.


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