Weis Markets names new marketing director, announces promotions

SUNBURY, Pa. — Weis Markets on Wednesday announced that Gretchen Suydan has joined the central Pennsylvania grocer as director of marketing. The company announced the promotions of Brian Bosworth to sales director and Maria Panko to private brands manager.

Prior to joining Weis, Suydan was director of marketing and advertising for Farm Fresh, a Supervalu division based in Virginia Beach. At Weis, she will be responsible for the planning, development and implementation of go-to-market strategies designed to grow sales, increase new customer acquisition and drive customer retention. She reports to Brian Holt, VP advertising, marketing and public relations. 

In the photo: Gretchen Suydan

Prior to Bosworth's promotions he was a category manager for Weis. He will take on an expanded role to help develop and implement center store sales building programs and initiatives. Panko, meanwhile, will oversee the product development and sales and marketing for the company’s more than 6,300 private-brand products, including center store, HBC and fresh private brand products. Prior to her promotion, Panko worked as a center store category manager and before that with Daymon Worldwide where she worked on the company’s private brand account. 

Both Bosworth and Panko report to Kevin Broe, VP center store sales and merchandising.

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