SUNBURY, Pa. — Weis Markets on Monday announced the promotion of Kurt Schertle to COO.
“Kurt has taken on increasingly important roles at our company over the past five years,” stated Jonathan Weis, Weis Markets’ president and CEO. “During this period, he has helped develop and implement our go to market strategies, particularly in loyalty marketing while helping to drive improved store level performance and increased supply chain efficiencies. With this promotion, Kurt will take on a broader oversight role in these areas while remaining deeply involved in the day to day operation of our company.”
Prior to his promotion, Schertle was the company’s EVP. He will continue to oversee all aspects of the company’s marketing, merchandising, procurement and advertising for its center store, perishable and pharmacy departments; store operations; and the company’s supply chain, including its distribution and transportation teams, Weis noted.
Schertle joined Weis Markets in 2009 as VP sales and merchandising. He was subsequently promoted to SVP and EVP, overseeing all aspects of merchandising, marketing, store operations and supply chain.
A graduate of Towson University, Schertle has more than 25 years of food retailing experience.