SUNBURY, Pa. — Weis Markets on Wednesday announced it will donate $22,000 to the Penn State Hershey Center for the Protection of Children, established in 2011 to help prevent child abuse, improve reporting of suspected abuse and provide comprehensive care to children who have experienced abuse.
Under the “Touchdowns for Children” campaign, every Nittany Lion touchdown earned $500 from Weis for the duration of the regular 2012 season. Proceeds will go towards funding targeted research, treatment and education at the center.
“We’re proud to partner with the Penn State Hershey Center for the Protection of Children and to support a vital program designed to prevent and detect child abuse while offering aid and assistance to victims and their families,” stated Brian Holt, VP marketing for Weis Markets. “As a company that gives back to the communities it serves, we have a longstanding history of supporting local hunger organizations and community-based healthcare programs benefiting children.”
Weis Markets has been a corporate partner of Penn State Athletics for nearly a decade and works directly with Penn State Sports Properties, a property of Learfield Sports and the multimedia rights holder for Penn State Athletics.
To listen to the radio announcement for "Touchdowns for Children," click here.