ROCHESTER, N.Y. A sluggish economy has provided a boost to sales of household cleaning supplies, noted Wegmans buyer Tom Gavin through a press release issued Monday.
The tendency of many families to go “out” less and stay “in” as the economy recovers may have prompted a fresh look around the house, he said, “Cleaning products of all kinds have been selling briskly at Wegmans stores in the past year," Gavin added. “Maybe with folks spending a little more time at home, they’re noticing things that escaped attention before.”
Recent innovations in cleaning products — especially “green” cleaning products — have also boosted sales, Gavin commented, as customers discover new items that do the work as well or better than before, while also being gentler upon the environment. Some products carry brand names that have been around for generations, such as Clorox and its “Green Works” laundry and household cleaners made from plant-based ingredients and minerals. Other “green” brands are newer on the scene, such as Mrs. Meyers or Method’s lines of household and laundry products.
At the heart of the green cleaning boom is microfibers, now used in dozens of cleaning tools, Gavin suggested. “The growth in microfiber products has been truly impressive. … We’ve seen a double-digit increase in sales in the last year.”