Watkins grows its personal care portfolio into natural products category

WINONA, Minn. Watkins, a maker of natural products, has earned the Natural Products Association certification seal for its line of J.R. Watkins Natural Apothecary products.

“Earning the Natural Products Association seal is a testament to the authentic natural approach we’ve been following for more than 140 years,” stated J.R. Rigley, vice president of sales and marketing at Watkins. “As consumers continue to scrutinize natural claims brands are making today, we?re honored that the NPA is acknowledging our ongoing commitment to producing quality, environmentally-conscience products.”

The seal represents natural products that are formulated with at least 95 percent natural ingredients from renewable and sustainable resources. At this time, only two other brands have earning the seal, stated Watkins.

Over the next few months, Watkins will incorporate the seal into the packaging of the J.R. Watkins Natural Apothecary line. The line, launched this past spring, includes 30 natural personal care products including body lotions, foot cream, oils, salves, lip balms and lip tints.

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