Warrell Corp. to debut Flipsticks bars

CAMP HILL, Pa. — The Warrell Corp., a family owned manufacturer of candies and snacks, announced the introduction of Flipsticks Taffy bars.

The soft-chew taffy was originally known as "Lipsticks," but was rebranded as "Flipsticks" in the mid 1990's to appeal to a broader demographic. The taffy bars are available in Wild Cherry, Sour Apple Green, Watermelon and Sour Blue Raspberry.

"With the addition of the new bar format, the two different shapes and sizes provide differnet price points to capitalize on Flipsticks multitudes of fans, expanding the brand's appeal even further," said Richard Warrell, VP sales and marketing for the Warrell Corp.

The half-ounce bars are available in 36-ct. trays and 100-ct. changemaker tubs, making the product ideal for shelf and countertop retailing, the company said.

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