LOS ANGELES — Salon Perfect, a brand of lashes and brow products sold exclusively at Walmart, has partnered with Paramount Pictures' upcoming film, "Footloose," which opens Oct. 14.
The partner campaign includes full-page ads in Lucky, Teen Vogue and InTouch Weekly magazines; displays at Walmart stores nationwide during the month of October; presence on a Times Square digital billboard; online banner ads; and a national sweepstakes to win movie tickets to see "Footloose."
Sold exclusively at Walmart stores nationwide, the Salon Perfect brand offers beauty solutions with prices starting at $3.
"Footloose," a new take on the 1984 classic film, tells the story of Ren McCormack (played by newcomer Kenny Wormald), who moves from Boston to the small Southern town of Bomont, where loud music and dancing have been banned. Ren challenges the ban, revitalizing the town and falling in love with the minister's daughter, Ariel (Julianne Hough), in the process.