Walmart tops holiday Web traffic

Held onto spot through 'Super Saturday'

NEW YORK — Walmart had high Web traffic numbers for the week ended Nov. 27, which included Thanksgiving and Black Friday, according to data released from Experian Hitwise.

The big-box retailer topped the list at 25.88% of all Web traffic, or 88 million visits, with Target ranking second at 15.26%, or 51.8 million visits.

Meanwhile, Sears.com accounted for 6.21% of multichannel Web traffic, or 21.1 million visits for the week, just under JCPenney at 21.5 million visits, or 6.34% of total Web traffic.

Sears subsidiary Kmart.com ranked sixth on the list, grabbing 4.71% of Web traffic with 16 million.

For the week ended Dec. 18, the top four spots remained the same, with Kmart.com dropping to the ninth slot.

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