BENTONVILLE, Ark. Walmart announced Monday new Rollback prices on must-haves for Easter dinner, in addition to its everyday low prices on food, toys and Easter decor.
According to the National Retail Federation, consumers plan to spend an average of $117 on Easter merchandise this year, with 32% going toward the purchase of food. While consumers will continue to buy such traditional Easter items as candy and children's toys, many are opting to save by preparing their holiday meal and entertaining friends and family at home, citing concerns about the current state of the economy.
To help Americans keep their holiday traditions alive while staying within their budgets, Walmart is serving up more savings on meal items likely to be in shopping carts in the days leading up to Easter. Walmart shoppers can feed a family of eight a turkey or ham dinner with all the fixings for under $35, including two bottles of wine.
"It's our job to make sure that when [customers] come to Walmart, they'll find great prices on items they need and care about most," said Jack Sinclair, EVP Grocery, at Walmart Stores US. "With Walmart savings, families don't have to compromise on Easter traditions."