Walmart and two non-profits promote women-owned businesses with new CPG logo

WASHINGTON — The Women's Business Enterprise National Council, WEConnect International and Walmart on Wednesday joined forces to establish a unique logo for retail packaging of products from women-owned businesses. The new logo will bring consumer recognition of products provided by women-owned businesses on store shelves both in the U.S. and international markets.  

Women-owned businesses that are WBENC and/or WEConnect International certified will be eligible to display the logo on their product packaging. Walmart's collaboration with WBENC and WEConnect International on the new logo is aligned with their overall strategy and focus on women-owned businesses.

"At Walmart we are committed to empowering women and impacting women-owned businesses from around the world-and so are our customers. In fact, we recently conducted a survey that found 90% of female customers in the U.S. would go out of their way to purchase products from women, believing they would offer higher quality," stated MiKaela Wardlaw Lemmon, senior director of Women's Economic Empowerment at Walmart. "We hope our collaboration with Women's Business Enterprise National Council and WEConnect International will make customers around the world more aware of great products from women-owned businesses, and help these women continue to grow their businesses."

In September 2011, Walmart launched its Global Women's Economic Empowerment initiative and as a part of this initiative, committed to source $20 billion from women for the US business and to double sourcing from women internationally by the end of 2016. 

Women-owned businesses contribute over $1.3 trillion dollars to the US economy and women are responsible for more than 80% of the consumer decisions globally.  



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