CHICAGO — Walgreens on Monday announced it will be a presenting sponsor of the Fifth Annual Latino Fashion Week from Nov. 1 to Nov. 6 here.
The event, which has become one of the nation's largest showcases for Latino designers and models, is expected to draw attendance of more than 10,000 fashion enthusiasts. The event will benefit Vive En Forma, a nonprofit organization dedicated to combating childhood obesity in Hispanic communities.
"Walgreens pharmacists and Take Care Health nurse practitioners serve as some of the most accessible resources for health information and support in predominately Latino communities coast to coast," stated Steve Pemberton, Walgreens divisional VP diversity and inclusion and chief diversity officer. "Community engagement is a part of the Walgreens DNA, and it's one of the many reasons we are pleased to sponsor Latino Fashion Week here in our hometown. Through opportunities like this, we're reaching beyond our corner drugstores to help people make healthier choices to live well and stay well."
Pemberton will be on hand to help kick off Latino Fashion Week during the Red Carpet Media reception Tuesday at 6 p.m. Five hundred VIP guests will receive a Walgreens-exclusive designer swag bag featuring works of art from renowned Chicago artist Andre Guichard.
This year's event will include educational seminars and a three-day vendor exposition Nov. 3 to 5. The expo provides a venue for Walgreens health professionals to share advice on the prevention and management of the health conditions that disproportionately impact Hispanic communities. Walgreens pharmacists will offer consultations, flu shots and free blood pressure screenings during expo hours.
The expo also will include a display from Walgreens Community Corner, a program created to promote the drug store chain's diverse suppliers. During the event, Walgreens Community Corner will spotlight some of its top Hispanic-owned vendor partners including:
Trend Beauty, distributor of luxury fragrances;
Kramer Labs, supplier of nail care products;
Maximus Coffee, supplier of Walgreens Nice brand coffee;
Efficient Labs, supplier of cold and flu products; and
Ferdel Promotions, distributor of personal care products.