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CAMDEN, N.J. — Campbell's has tapped Walgreens' social media director to lead the soup maker's digital marketing and social media efforts.
Campbell's on Thursday said Adam Kmiec will serve as director of digital marketing and social media, responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives. As part of his role, Kmiec will work closely with global communications, consumer affairs, investor relations, public affairs and corporate responsibility functions and business unit marketing, teams and will report to Andrew Brennan, Campbell's VP global strategy, advertising and design, the company said.
“Adam brings a great deal of experience to Campbell, including a broad marketing background and a specific expertise in digital and social media," Brennan said. "Throughout his career, Adam has helped a variety of consumer brands establish and expand their digital marketing efforts, and I am confident that he will help Campbell do the same. A major focus of our growth strategy is to strengthen our brand and product equities by connecting with new consumers in new ways. Adam will play an important role in this effort.”
Prior to joining Campbell's, Kmiec served as director of social media at Walgreens and established programs that helped advance the drug store chain's digital marketing efforts. He also was responsible for implementing and overseeing social media policies and governance across Walgreens corporate communications and its nearly 8,000 retail locations, including the use of social media tools for employee communications. Prior to that, he worked at MARC USA as SVP interactive marketing innovation.