DEERFIELD, Ill. — Walgreens and Roush Fenway Racing recenty launched a partnership to stage “The Race Around America” Interactive Promotion, presented by Balance Financial Prepaid MasterCard from Walgreens.
The multi-faceted campaign will be fueled by fan interaction and will culminate with the awarding of the grand prize — the fully-enhanced Roush Stage 3 Mustang used in the promotion by Roush Fenway drivers.
Fans have already dictated the Mustang's design to be used during the promotion through online voting, selecting a patriotic design scheme as the fan favorite. “The eye-catching design reflects the patriotism for which NASCAR fans are well known, and we are proud that our Race Around America Mustang will sport red, white and blue, so fitting for one of America’s greatest auto brands,” said John Schmidtke, manager, Walgreens loyalty marketing.
By registering their cards for the promotion, Balance Financial Card cardholders will be entered in the sweepstakes. Cardholders can earn additional automatic entries — up to five times per day — by making a purchase or reloading their Balance Financial Cards. Consumers can enter between Feb. 23 and Oct. 15, 2014.
Throughout the promotion, Roush Fenway Racing drivers Greg Biffle, Ryan Reed, Trevor Bayne and Chris Buescher will drive the Mustang from a concluding NASCAR race city to the next, making pit stops to meet with fans along the way. Webisodes from the drivers’ journeys will be produced, as well.
The Balance Financial Prepaid MasterCard from Walgreens is the safe alternative to cash that’s big on convenience and small on fees. Fans who purchase the Card will unlock features like earning Balance Rewards points faster just for using the Card.