Walgreens reorganizes merchandising, marketing teams

Move eliminates CMO position, integrates two teams under Magnacca

DEERFIELD, Ill — Drug Store News has learned that Walgreens is reorganizing its merchandising and marketing leadership teams to better align the “strategic objectives” and to enhance the integration of those teams, according to a statement from the company.
As part of the reorganization, the role of chief marketing officer will be eliminated, and as a result, Kim Feil will be leaving the company effective Sept. 30.

"Kim helped transform the organization from an advertising-based model to a retail marketing organization, establishing an overall brand strategy and building a talented marketing team. We thank Kim for all of her contributions to marketing’s transformation and wish her well in her career as she moves on from Walgreens,” said Walgreens president of daily living products and solutions Joe Magnacca.
According to the company, under the new structure, the senior merchandising and marketing team will be responsible for enhancing the focus on the customer and integrating Walgreens' approach to health and daily living initiatives across the organization.

Under the new structure, the following people will report directly to Magnacca:

  • Cindy Donohoe, VP pharmacy healthcare marketing, will continue to lead marketing efforts for pharmacy, health and wellness initiatives;

  • Catherine Lindner, VP retail marketing, will provide marketing leadership to all retail operations;

  • Deborah Sabo, VP marketing services, will lead the creative development and execution for all company marketing campaigns;

  • Mark Cordes, senior director of marketing operations and planning, will continue to be responsible for the Walgreens integrated network and other marketing technologies; and

  • Todd Vang, divisional VP marketing insights and loyalty, will continue to lead the company’s efforts to gain insight into customer preferences and behaviors through extensive research and will report to Graham Atkinson, chief customer experience officer.

Chief merchandising officer Bryan Pugh remains with the company, and his role has not changed.

However, to further align the groups, Walgreens also has announced a few key changes on the merchandising side of the operation. Rachel Bishop, divisional VP merchandising strategic planning and analysis, and Moe Alkemade, divisional VP/GMM private brands, will report to Magnacca.

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