DEERFIELD, Ill. — Walgreens ranked No. 60 on the 2014 InformationWeek Elite 100, a list of the top business technology innovators in the United States, the retailer announced Friday. Walgreens received the recognition for the development and launch of its Balance Rewards loyalty program, which has grown to nearly 80 million active members.
“This is great recognition for the work Walgreens has done to develop an omnichannel solution that ties customers’ online and mobile experiences to our stores in communities across America,” stated Tim Theriault, Walgreens chief information, innovation and improvement officer. “As technology continues to evolve and influence consumer behavior, Walgreens will continue to innovate and offer solutions to help people get, stay and live well.”
Balance Rewards is the nation’s largest loyalty program, Walgreens reported. Launched in the fall of 2012, the innovative program offers easy enrollment, instant points and endless rewards on a variety of items, prescriptions and immunizations. In addition, Walgreens rewards members for healthy activities such as weight management and physical exercise such as walking or running.