DEERFIELD, Ill. — As awards season kicks off, Walgreens is teaming up with Procter & Gamble to host a Twitter party and provide beauty mavens with an opportunity to win a “fab bag,” which will be featured during the People’s Choice Awards on Jan. 8.
“As we ring in the new year and awards show season, it’s an ideal time for our customers to try out a new look and find easy ways to get fabulous,” said Shannon Curtin, Walgreens group VP and GMM for beauty and personal care. “As part of our vision to be the first choice for health and daily living, we’re committed to offering customers exciting products to help them achieve the latest trends and styles.”
At 8 p.m. ET on Jan. 8, one hour prior to the 2014 People’s Choice Awards, the retailer and P&G will host a Twitter party featuring new ways to get fabulous using #OnMyWay2Fab Giveaway. In addition, participants will have the opportunity to win a “fab bag,” which will be featured during awards program and will include $250 worth of beauty and wellness products.