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DETROIT — The Detroit Lions and Walgreens on Friday entered into an agreement naming Walgreens as the Official Pharmacy of the Detroit Lions. Walgreens also will be named presenting sponsor of the team’s Living for the City Health & Wellness community initiative, bringing preventive healthcare resources and charitable programs to disadvantaged and at-risk families throughout metropolitan Detroit.
The partnership officially kicked off Tuesday with the start of a flu immunization tour at the Walgreens store located on 6331 East Jefferson Ave. in Detroit. Lions’ Pro Football Hall of Famers Lem Barney and Charlie Sanders, along with current players Chris Greenwood and Kyle Vanden Bosch, will be in attendance to encourage fans to stay healthy this flu season and get immunized at Walgreens. Walgreens also will support the Detroit Lions Academy by providing free immunizations to disadvantaged students and support for an integrated health and wellness curriculum at the school.
“Today’s athletes are role models in their communities, and we look forward to working with the Lions organization to heighten awareness around flu season, diabetes treatment and prevention, and other important health and wellness initiatives,” stated Dave Long, Walgreens district manager for the Michigan south central region. “Walgreens and the Lions have rich histories and together we’ll work to educate and motivate Michigan residents to get, stay and live well throughout the season.”
The Detroit Lions’ Health & Wellness community program is a central component of the Lions’ new Living for the City initiative that is focused on sustainable community health, wellness and development.
“Building partnerships with businesses that want to truly make a difference in our community helps us accomplish our goals on and off the field,” stated Tom Lewand, Detroit Lions team president. “In becoming the presenting sponsor of the Living for the City Health & Wellness initiative, Walgreens is establishing itself in a meaningful way with both our fans and the community in metro Detroit."
As the official pharmacy of the Detroit Lions, Walgreens will also have camera-visible signage during games and events at Ford Field, on-site displays at select events and a mix of marketing rights and in-stadium assets and promotion at the Club level.
Walgreens has 155 stores in the Detroit area.