Walgreens maintains strong social media presence

Chain surpasses 1 million fans on Facebook

DEERFIELD, Ill. — Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

Consequently, Walgreens quickly has become the chain drug store retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.

“We’ve embraced social media, and the consumer engagement we've generated shows the value of these tools for our customers and the many ways they interact with Walgreens,” Walgreens president of e-commerce Sona Chawla said. “This is part of our commitment to 360-degree social media marketing. Through these social media tools, we’re able to extend valuable offers and effectively interact with our followers through a number of different online and mobile vehicles.”

In recognition of reaching 1 million Facebook “likes,” Walgreens is offering a free photo book for all of its Facebook fans. The classic, 8.5x11-in. linen photo book is free to Walgreens Facebook fans who get and use the promotional code by visiting the Walgreens Facebook page any time through midnight on July 9.

Shipping charges are not included.

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