UNIVERSAL CITY, Calif. — Walgreens announced that it has partnered with NBCUniversal Television Consumer Products to launch an exclusive line of “The Biggest Loser”-branded meal alternative bars and shakes.
According to a company press release, the line of products, named for the popular NBC weight-loss reality show, will be offered in all of the more than 7,600 Walgreens stores nationwide beginning in May.
The shakes and meal bars were developed with the guidance and oversight of “The Biggest Loser’s” nutrition expert, Dr. Michael Dansinger, and contain 10 g of protein per item.
In addition, the shakes, which come in milk chocolate and creamy vanilla, contain several vitamins and minerals, while also being low in sodium and preservative-free. The meal bars are available in four flavors, including banana nut bread, chocolatey coconut, cinnamon apple turnover and peanut butter chocolate chip, and contain a half serving of fruit, as well as no preservatives.
“We offer a broad selection of food and snacks for our health-conscious customers, and these products provide a convenient ‘good-for-you’ option at a competitive price,” said Bryan Pugh, Walgreens VP merchandising. “The addition of this line also complements the many health-and-wellness programs and initiatives we’re bringing to our stores to help consumers stay well.”
"The Biggest Loser" products first were unveiled on April 6 in New York City at a launch event for the Walk with Walgreens program. The event was hosted in part by "The Biggest Loser" host Alison Sweeney, who is a national spokeswoman for Walk with Walgreens.