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NEW YORK — The American Diabetes Association, partnering with Walgreens and Duane Reade, on Tuesday kicked off its 25th Annual American Diabetes Association Alert Day, a one-day "wake-up call" asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing Type 2 diabetes.
On Alert Day, Walgreens will challenge its New York stores to out-fundraise last year's fundraiser in support of the American Diabetes Association Greater New York area. As part of the challenge, approximately 500 locations will see who can raise the most money through pin-up sales over a four-week period in the fall.
In addition, Walgreens has pledged its support of the "New York Area Step Out: Walk to Stop Diabetes" events through a grassroots activation of local community leaders. Walgreens will also display Alert Day information on the digital billboards at its Times Square store.
Duane Reade has a long history with the American Diabetes Association in New York having participated in pin-up campaigns over the last few years with the highest total achieved being over $200,000. Duane Reade has also been integral in the movement to Stop Diabetes through involvement in a wide variety of programmatic outreach including the Feria de Salud health festival in the South Bronx.
The contest was announced by Skip Bourdo , Walgreens' market VP for New York and Connecticut, and Greg Calvano, senior director of store operations for Duane Reade, at the Walgreens store in Times Square.