Walgreens broadens texting, mobile features

DEERFIELD, Ill. Moving fast to stay in front of the revolution in electronic communications and social networking, Walgreens Tuesday unveiled new text messaging and mobile applications for prescription customers on the go.

Among the new convenience features Walgreens is adding for customers who rely on text messages and smart phones: Prescription Text Alerts, which notify customers via text message when their prescriptions are ready, and of any changes in status. Alerts also can include information on store specials, along with exclusive Walgreens deals and coupons via text message.

The company also has relaunched its iPhone application and mobile site, m.walgreens.com.

The steady advances coming out of Walgreens are a bid “to lead the market in bringing new and innovative technology to our pharmacies and pharmacy patients,” according to Mark Wagner, EVP operations and community management.

“Text alerts are a valuable time-saving tool, and the latest example of how our mobile applications are further connecting the Web to Walgreens stores and pharmacies,” Wagner added.

Walgreens’ newly expanded list of iPhone applications includes:

  • Photo account registration, through which customers can set up an account to upload photos and order prints from an iPhone direct from the Walgreens mobile site;
  • A feature that allows shoppers to browse products and check their in-store availability;
  • Access to patients’ prescription histories, 24/7;
  • A one-touch GPS store locator, available through a “Find store near me” icon on the homepage.

In addition, Blackberry and Android users can download the Walgreens mobile site application from their respective marketplaces for access to the mobile site features.

Customers can sign up for text alerts – also available in Spanish – at any Walgreens pharmacy or online at www.walgreens.com/gomobile.

Login or Register to post a comment.