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NEW YORK — Walgreens' Beth Stiller, division VP category strategy and innovation, on Thursday discussed with Bloomberg Businessweek the shopping habits of today's post-recession consumer and how Walgreens is engaging that consumer where and when she wants.
"Customers have become really sophisticated, and value to customers comes in lots of different forms," she told the news journal. "It could be personal interaction in a bricks-and-mortar store. It could be the ease of your mobile app, or just convenience and helping me get what I need to get done quickly, easily, and in the way I want to do it."
Stiller also outlined the investment Walgreens is making across its pharmacy staff in an effort to make the pharmacist more accessible. "They’re out front at a desk, on the floor, where you can talk to them if you need them," she said. "So that’s really enabled us to change the interaction and make the pharmacist a real pivotal piece of your healthcare plan."