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ROCHESTER, N.Y. — Bausch + Lomb and Walgreens on Wednesday introduced a new SightSense online and in-store patient education program in an effort to heighten eye health awareness and encourage consumers to take proactive steps to protect and preserve their sight.
“We know that more than 80% of visual impairment is preventable, which makes it that much more important to elevate eye health awareness among consumers," stated Calvin Roberts, Bausch + Lomb EVP and chief medical officer. "Through the SightSense program we have an opportunity to do just that, and ultimately help people preserve and protect their most treasured sense, as well as improve their overall health.”
The SightSense program features a special eye health section on Walgreens.com that provides tools, information and resources to help consumers become informed and proactive in their eye health, including a PSA-like video that illustrates the connection between eye health and overall wellness, as well as an eye health assessment test to screen for common problems. The web site also provides an eye care professional locator for consumers to find an eye doctor near them, as well as a list of upcoming in-store events.
SightSense in-store events will be held in approximately 10 cities across the country in 2013, including Chicago, Los Angeles and Miami. The events will feature educational forums led by eye health professionals as well as eye screenings for common problems. Additionally, informative brochures on eye health will be available at all Walgreens stores nationwide beginning in July 2013.
Through both the online and in-store components of the SightSense program, consumers will be encouraged to get regular eye exams from their local eye care professionals, a key step to maintaining healthy eyes and preventing other health-related issues.
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