DEERFIELD, Ill. Walgreens introduced Monday its new Community Corner program designed to highlight the successes of minority-owned businesses in honor of Black History Month.
This first-of-its-kind supplier diversity initiative is designed to allow consumers to easily identify and purchase products produced by diverse companies, particularly African-American-owned businesses, the drug store chain said. Walgreens will recognize these vendor partners through print advertisements, in-store announcements, coupon booklets, shelf tags, in-store product demonstrations and Walgreens.com.
On Feb. 5 and 6, select Walgreens locations will host special events featuring African-American magazines and products from such vendors as African Royale Hot Six, Luster Products, Reggio’s Pizza and more. Customers will have the opportunity to try featured products and take home samples.
Walgreens plans to expand the new Community Corner program to feature products of businesses owned by women, Hispanic Americans, Native Americans and Asian-Americans at different points throughout the year. Walgreens said it expected its Community Corner program to drive awareness for its diverse suppliers in a new, more tangible level in local communities.
“Providing a platform such as Community Corner to showcase these vendors creates an opportunity for consumers to instantly influence economic growth in their communities,” said Gleatha Glispie, director of supplier diversity at Walgreens. “Walgreens outreach programs foster an environment that enhances the development of a diverse group of entrepreneurs. We plan to promote wider vendor participation throughout the year and, in this way, help support the economic base of the communities we serve across our 7,100 stores.”