Walgreens adds text alerts to its refill reminder service

Customers can sign up at Walgreens.com/textalerts

DEERFIELD, Ill. — Walgreens on Thursday launched a text messaging refill reminder functionality that allows patients to complete prescription orders.

"We've driven strong adoption and customer engagement through our mobile applications, and these mobile pharmacy features are also great tools for helping people manage their health," Walgreens president of e-commerce Sona Chawla said. "This is another way we're extending the access to Walgreens pharmacy to patients on the go and helping them stay well."

Pharmacy patients can sign up for refill reminder text alerts at any Walgreens pharmacy and also online at Walgreens.com/textalerts .

The service is free to mobile and smartphone users, standard data and messaging rates apply through wireless carriers.

Walgreens currently has more than 2 million subscribers for its Prescription Ready Text Alerts, which notify customers when a prescription order is ready for pickup.

The text reminder service may drive compliance, the pharmacy retailer noted. "Medication non-adherence is one of the biggest hurdles in treating illness today, responsible for more than $100 billion each year in avoidable hospitalizations," Walgreens chief medical officer Cheryl Pegus said. "Tools and personalized services that can help patients remain compliant with their prescription regimens can be effective in lowering healthcare costs and improving patient care."

Walgreens mobile applications, which recently received Webby Awards in the people's voice categories of Best Integrated Mobile Experience and Best Shopping from a Mobile Device, now account for more than 25% of the company's online prescription refills.

These applications feature Refill by Scan, which enables mobile users to order refills simply by scanning the barcode on a prescription bottle. They also have a prescription refills tab, where refills can be ordered by entering a prescription number, with in-store pickup available at any Walgreens store.

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