NEW YORK — Walgreens’ “Less Hassle, More Time” campaign — which was based in part on insights from GfK’s Health team — won a Gold ARF David Ogilvy Award Tuesday night, GfK announced. The Ogilvy Awards recognize extraordinary or creative use of market research in ad campaign development.
GfK was one of four firms providing insights for the Walgreens campaign; the ad testing research was managed by Debbie Densmore of GfK Health (Market Access). Havas Life was the agency of record.
The Ogilvy Awards were presented at the Marriot Marquis in New York as part of the annual ARF Re:Think conference.