Wahl and GreaterGood launch initiative to transform shelter dogs, promote adoption

STERLING, Ill. — Wahl Home Products has teamed up with GreaterGood.org to promote the One Picture Saves a Life Campaign, a collaboration among pet industry leaders to change public perceptions about rescued animals and provide grooming and photography resources to shelters.

Wahl and GreaterGood launched the Dirty Dogs Before & After Gallery, an online photo gallery of shelter pets, allowing the public to not only see hundreds of animals before and after their transformation, but to actually adopt them.

The Dirty Dogs Before & After Gallery has been made possible in part to Wahl's donation of more than 1,000 bottles of pet shampoo to animal shelters nationwide. According to Shay Moeller, pet product manager for Wahl, the goal of the gallery is to increase pet adoption by demonstrating that the same animals often perceived to be "damaged goods" are actually healthy, fun loving pets looking for a home.

“The transformations are truly amazing, some even downright unbelievable," Moeller said. "The gallery is a great visual to show the importance of providing resources to shelters and the difference they can make."

In addition to the gallery and makeovers, Wahl is launching the third annual Dirty Dogs Contest. The effort, which highlights the positive side of shelter dogs, selects the 25 best makeovers and invites the public to vote for the top three. The animal shelters or rescue groups affiliated with the winning makeovers will receive cash grants and grooming prize packs. The contest runs through July 30, and winners will be announced Aug. 2.

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