WAG monitors diabetes meter sales

Comparison shopping across blood-glucose meters couldn’t be easier than at Walgreens. Pictured here at a store just outside of Baltimore, customers can hold and feel the individual monitors and review individual bullet points as part of this pull-box display. Located just outside the pharmacy waiting area, the display also is ideal for quick and easy pharmacist recommendations. 

Walgreens first started employing pull-box displays to showcase its meter offerings in June 2006, and the displays help drive sales. A manufacturer of pull-boxes suggested that electronics retailers have estimated sales increases of between 25% and 40% of digital cameras, cell phones and MP3 players due 
to pull-box displays. In addition to helping drive the purchase decision, the merchandising display also helps reduce the number of product returns on the back end.

Recommended stories

Login or Register to post a comment.