Vogue International, the maker of the Organix hair care brand, has teamed up with Walt Disney Pictures for both the theatrical release and Blu-Ray/DVD release of Tim Burton's Alice in Wonderland starring Johnny Depp.
In conjunction with the release of film, which opens March 5, Organix will be running full-page ads in the March issues of Cosmopolitan, InStyle, ELLE, Shape and Life & Style magazines. The ads will use the film's artwork and imagery in showcasing the Organix Rejuvenating Cherry Blossom Ginseng Shampoo.
The partnership also includes a sweepstakes that offers consumers a chance to win a trip for two to London. Consumers can enter to win at www.beautypureandsimple.com from now through March 10. The sweepstakes will be promoted in all Organix Rejuvenating Cherry Blossom Ginseng Alice in Wonderland advertisements as well as on "Alice"-themed hang tags on all Organix bottles in such retail chains as Wal-Mart and Target.
For the Blu-Ray/DVD release later this year, Organix will be offering consumers a $5 rebate by mail for every purchase of two Organix products and an Alice in Wonderland Blu-Ray/DVD. In Wal-Mart stores, Organix shampoo and conditioner duos will be shrink-wrapped and can be purchased for the cost of one item.