VMS retailer 5 Star Nutrition partners with AAFES on 11 new locations

AUSTIN, Texas — 5 Star Nutrition, a provider of health and wellness products known for its personalized, high-quality service and military alignment, last week announced the launch of 11 new military base Army & Air Force Exchange Service (AAFES or Exchange) locations.

"We opened our first AAFES military base location at Fort Bliss's Freedom Crossing in 2015, and immediately we saw a real cohesion between military ideals and 5 Star Nutrition's core values: hard work, inspiration, goal-setting and accountability," stated Brian Marver, CEO of 5 Star Nutrition. "Opening these Exchange locations and further aligning with the military is very important for our brand and customers, and is personally important to me and my team," he said. "Some 20% of our team is made up of veterans, and military members are honored with discounts and other benefits at 5 Star Nutrition."

The new 5 Star Nutrition Exchange locations will be staffed by team members who've demonstrated excellence in other locations by assisting customers in reaching their goals. In addition, each 5 Star Nutrition uses InBody machines that provide medical-grade body composition analyses to track body fat and lean muscle mass to monitor results.

Marver reported results are based on individual goals and uses service member Jose G., who wanted to control his diabetes through nutrition and exercise rather than medication, as one of many success stories. Jose, who is active duty, says 5 Star Nutrition helped him build a plan to reach his goals through what he called a "life changing" process. He lost 50 pounds in just over six months and has maintained his health goal of "no medication" for more than two years.

The company has 38 locations around the country.

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