Viviscal starts major launch in U.S. market in Duane Reade stores

CHICAGO An all-natural brand of hair-thinning supplements is making its first major debut in the U.S. market.

After recently signing a multi-million dollar distribution deal with New York pharmacy chain Duane Reade, Viviscal will be available at over 250 store locations.

“This is a substantial distribution deal with a leading New York pharmacy that will, for the first time, make this well-established international brand widely available to consumers in America’s largest market,” said James Murphy, CEO of Lifes2Good, the Ireland-based natural health care company that owns Viviscal.

Viviscal is sold in 26 countries, including the United Kingdom, Ireland, Portugal and The Netherlands, and is the highest-selling natural hair supplement brand in the world. It is also the only product of its kind to be supported by five independent scientific studies that validate its effectiveness at decreasing hair loss and promoting the regrowth of existing hair. According to Lifes2Good’s own customer satisfaction surveys in the U.K., Viviscal has a less than three-percent return rate.

Viviscal uses a patented ingredient called AminoMar C, a marine complex which effectively nourishes hair follicles, strengthens and encourages the growth of existing hair, promotes the growth of weaker, less visible hairs and makes hair look more vibrant and feel better.

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