NEW YORK Vitaminwater has unveiled its newest beverage, created with the help of the brand's Facebook fans.
Vitaminwater's newest flavor, Connect, is a black cherry-lime flavor made with caffeine and eight key nutrients. One grand prize winner and four finalists were chosen, whose labels all inspired the finished product. The grand prize winner and four finalists were chosen in part by the brand's celebrity spokespeople, Carrie Underwood and 50 Cent.
Connect will be available in stores nationwide in March 2010. Consumers are urged to keep their eyes on www.facebook.com/vitaminwater for news, information, and special offers for Connect, including a possible sneak tasting opportunity.