WASHINGTON The Council for Responsible Nutrition’s "Life…supplemented" campaign on Monday announced plans to partner with international charity Vitamin Angels, an organization dedicated to bringing essential nutrition to children around the world through vitamins.
The partnership is part of the campaign’s America’s Wellness Challenge initiative, designed to motivate people to take simple lifestyle steps within the three pillars of health and includes a sweepstakes offering consumers the chance to win $15,000. For every consumer who enters America’s Wellness Challenge, and takes the free online questionnaire My Wellness Scorecard, the “Life…supplemented” campaign will donate $1, up to $10,000, to Vitamin Angels.
"Our goal is to provide malnourished children across the globe with the vital nutrients they desperately need for good health,” stated Howard Schiffer, president of Vitamin Angels. “Vitamins save lives — this donation from the ‘Life…supplemented’ program will help us continue our mission of bringing important vitamins to impoverished children so they have an opportunity to lead more productive lives.”
The contribution will be made as part of the campaign’s dedicated focus on reaching its consumers via social media channels. Vitamin Angels, which also has an active social media presence, and the “Life…supplemented” campaign together will connect with consumers via online social communities, as well through their respective Web sites. You can follow “Life…supplemented” on Twitter under wannaBwell, and find updates to the campaign via Facebook. Additionally, Vitamin Angels can be found on Twitter, Facebook and a variety of other on-line social communities.
“We know that everyday more consumers head to online channels for specific information on health and wellness, and the ‘Life…supplemented’ campaign recognizes the importance of being accessible in these on-ine spaces,” stated Judy Blatman, SVP, CRN. “We’re excited to extend our reach into these communities, and look forward to fostering deeper relationships with consumers who have a vested interest in overall wellness through the use of healthy diet, supplements and exercise.”