LOS ANGELES — Freeman Beauty's Vita-K Professional line is expanding to now include Vita-K Professional deep facial lines and Vita-K Professional crow's feet treatments.
Like all products in the collection, the formulas feature the ProVita-K complex and anti-aging peptides (Matrixyl 3000) to help give skin a youthful and radiant appearance.
The ProVita-K complex combines the benefits of vitamin K and an amino acid/polypeptide complex that improves the appearance of skin tone and elasticity, according to the manufacturer.
Matrixyl 3000, a registered trademark of Sederma, is a blend of anti-aging peptides that are designed to promote collagen production and help decrease fine lines and wrinkles.
The new Vita-K Professional deep facial lines formula also contains vitamin A to help refine skin tone and fight free radical sun damage.
The new Vita-K Professional crow's feet formula also contains hyaluronic acid to help attract moisture and plump skin.
Existing products in the Vita-K Professional collection include Vita-K Professional acne scars, Vita-K Professional age spots, Vita-K Professional blotchy skin and Vita-K Professional spider veins products. Each product has a suggested retail price of $14.99 each.