NEW YORK — Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.
Vita Coco tropical fruit is an all-natural blend of coconut water, pink guava, orange, red dragon fruit and pineapple, the company said. Vita Coco Tropical Fruit comes in a bright magenta Tetra Pak carton featuring Rihanna's signature to mark the collaboration. Rihanna also is the face of Vita Coco's advertising campaign, which was launched in June.
Vita Coco Tropical Fruit is available at retailers nationwide in a 17-fl.-oz./500-ml serving size for a suggested retail price of $2.79.