NEW YORK — In celebration of its 10-year anniversary, coconut water brand Vita Coco announced a new, all-natural beverage, which is slated to hit grocery stores nationwide beginning in April. The new beverage, Vita Coco Lemonade, will bring together fresh coconut water, natural lemon puree and natural fruit sugar.
Vita Coco Lemonade will be available in two sizes, both with a resealable twist-off cap: an 11.1-fl oz. Tetra Pak for $1.99; and a 16.9-fl oz. Tetra Pak for SRP of $2.99.
The new Vita Coco Lemonade marks the brand's sixth flavor. Its launch will be supported with experiential and digital marketing, as well as a multi-market advertising campaign with the message "Lemonade Upgrade."