VidaySalud.com editor-in-chief launches new Spanish-language health-and-wellness website, newsletter

Aliza Lifshitz announces launch of Latina Health Letter

LOS ANGELES — The editor-in-chief of a website directed at the Latino community has launched a newsletter and website focused on health and wellness.

Aliza Lifshitz, editor of VidaySalud.com and often known by the nickname La Doctora Aliza, announced the launch of Latina Health Letter. The new site will cover various aspects of health in English from a Latina perspective, with sections dedicated to women's health, diet, nutrition, exercise, sexual health, diabetes and others.

"Our mission is to engage Hispanics in their own health care and to enhance their relationships with their healthcare providers by giving them the information, tools and skills they need to communicate better with their doctors, to ensure better compliance with physician instructions and to achieve better and more cost-effective health outcomes," Lifshitz said. "Latina Health Letter expands our mission beyond the Spanish-speaking consumers we already serve to include those who prefer to receive information in English."

VidaySalud.com is a large source of health and wellness information in Spanish, accessed more than 2 million times per month. It includes content from the Harvard Medical School, the Mayo Clinic and the Natural Standard research collaboration, as well as healthy recipes from EatingWell magazine.


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