Vidalia Brands expands with new potato chips

PHOENIX — Inventure Foods, a marketer and manufacturer of specialty food brands, announced the expansion of its Vidalia Brands snack food lineup with the debut of Vidalia Kettle Potato Chips — a premium chip featuring the sweet flavor of Vidalia onions.

Consumers can choose from Sweet Onion and Sweet Onion Barbecue varieties. The chips are available in 4.5-oz. bags for a suggested retail price of $2.39 to $2.49 per package.

"Onion flavors have traditionally fared well in the snack food aisle," said Steve Sklar, SVP and general manager for Inventure Foods. "However, never before has a potato chip been seasoned with Vidalia sweet onions and, I must say, the result is tremendous. The sweetness of these unique onions pairs perfectly with a moderately-salted profile and a crunchy bite. Frankly, it's one of the most distinctive flavors we've ever developed."

The new chips join Vidalia Sweet Onion Petals snacks, which were introduced last year under a licensing agreement between Inventure Foods and Vidalia Brands.


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