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Vichy develops new wrinkle treatment system

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NEW YORK French skin care brand Vichy Labs has launched for 2010 its new three-step LiftActiv Retinol HA system designed to treat all different types of wrinkles.

Based on the findings of the an exclusive 20-year study that observed the aging of a group of women, Vichy identified three different type of wrinkles that co-exist at various times of aging and in different areas of the face: Permanent wrinkles, reversible wrinkles and programmed wrinkles.

Inspired by dermatological procedures, the new LiftActiv Retinol HA combines Retinol and Hyaluronic Acid to smooth wrinkles and plump cells. The collection includes Liftactiv Retinol HA SPF 18 moisturizer, Lifeactive Retinol HA Eyes and Liftactive Retinol HA Night.

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