Vaseline celebrates launch of new body butter with Viola Davis

Vaseline has unveiled its latest product, the Intensive Care Cocoa Radiant Smoothing Body Butter. Made with 100% pure cocoa and shea butter, this product contains four times more emollients than any other lotion, according to the company. 

To celebrate the launch, the brand partnered with Academy-Award winning actress, Viola Davis. The "Fences" star shared, "Vaseline has been a part of my everyday routine since childhood and has helped me understand the importance of maintaining healthy skin. I love the new Vaseline Intensive Care Cocoa Radiant Smoothing Body Butter because it’s made with 100% pure cocoa butter, shea butter and healing Vaseline Jelly. The combination of ingredients is the perfect trifecta for moisturizing dry skin."

The highest amounts of petroleum jelly and glycerin can also be found in the body butter, which combines micro-droplets of Vaseline Jelly and cocoa butter allow for a rich, fast-absorbing formula, the brand also stated.

Beginning in November the Intensive Care Cocoa Radiant Smoothing Body Butter can be found in food, drug, and retail locations throughout the nation for a suggested retail price of $5.98 for an 8–oz. size.  

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