Vaseline asks consumers to identify mystery celeb

GREENWICH, Conn. Unilever’s Vaseline is inviting consumers to guess the identity of its “mystery” celebrity for a chance to win an all-expense paid trip to the Vaseline Reveal Party in February.

The effort is part of the Vaseline “Skin is Amazing” campaign that kicked off in late 2007. The campaign, which has featured skin photos of such celebrities as Minnie Driver, Hilary Duff and Dave Navarro, explores the personal relationship between the celebrity and his or her skin.

The campaign has now taken a new twist with a “mystery” celebrity. Consumers can submit their guess by visiting or texting the word “SKIN” followed by the celebrity’s name to short-code 82222*. The deadline is Jan. 31, 2008.

Those who participate will be entered to win an all-expense paid trip for two to the Vaseline Reveal Party on Feb. 12 and “rub elbows” with the stars featured in the campaign.

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