Van's Natural Food introduces new gluten-free cereal, breakfast & snack options

VERNON, Calif. — Van's Natural Foods is starting off 2013 on a healthy note with a new line of cereals, crackers, snack bars for breakfast, snacking and on the go. All of the new products are packed with whole grains — including millet, quinoa and amaranth — and contain no artificial sweeteners, colors, flavors or preservatives.

Van's whole grain cereals offer a full serving of whole grains and 5 g of fiber per serving. The cereal is available in Honey Nut Crunch and Cinnamon Heaven for a suggested retail price of $3.99.

Van's whole grain crackers give consumers a crispy, healthy way to snack. Baked with nutrient-rich whole grains, the crackers have an SRP of $3.99 and come in three flavors: Multigrain, Lots of Everything! and Say Cheese!

Van's whole grain snack bars contain a whopping 8 g to 10 g of whole grains and 4 g of fiber per serving — more than four times the fiber of other gluten-free bars on the market today, according to the company. The snack bars have an SRP of $4.49 and come in three flavors: chocolate chip, cranberry almond and peanut butter chocolate.

Consumers can also start off the day with a nutritious, gluten-free breakfast with Van's Ancient Grains Waffles, which contain 32 g of whole grains and 6 g of fiber per serving and have an SRP of $3.49.

"At Van's, we believe nutritious is delicious, and that you don't have to sacrifice great taste to eat well," said Van's director of marketing, Sarah Meis. "Our new breakfast and snack-time options are so good the whole family will love them whether or not they realize they are gluten-free and filled with healthy whole grains and fiber."

The new products will start making their way to grocery stores this month and are expected to reach full distribution by summer.


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