ORCHARD PARK, N.Y. — ValueCentric and the American Pharmacy Alliance have entered a collaboration, which will connect pharmaceutical manufacturers with independent pharmacy data.
ValueCentric and the APA — a technology partnership of leading pharmacy software companies that provide software and system support services to more than 12,000 independent and small chain pharmacies throughout the United States — will offer on-demand data, reporting and analytics through ValueCentric's healthcare intelligence platform, known as ValueTrak. The supply channel program will deliver data and analytics associated with independent store-level prescription data from participating stores among APA's affiliated pharmacies, as well as deliver insights that pharmaceutical manufacturers can use to better focus supply chain operations, maximize marketing efforts, develop accurate, predictive financial models and develop a truly pragmatic product lifecycle plan.
The companies said that through their partnership, manufacturers can build structured and highly-targeted sales and marketing plans, as well as an optimal product lifecycle plan via a daily stream of empirically-supported evidence.
"ValueCentric is thrilled to be working with the American Pharmacy Alliance and its members," ValueCentric founder and CEO Dave Janca said. "This program breaks new ground in the area of near real-time data services, channel transparency and store-level analytics. The views into the independent retail pharmacy environment will provide the manufacturers the granularity of data that's critically important to their planning and their efforts to be more proactive in support of community pharmacy. In addition, ValueCentric will be establishing a comprehensive data repository for the APA membership to improve their knowledge of the broader marketplace."