The definition of snacking has broadened, and more choices are competing for the consumer dollar. Consumers also continue to want more for their money.
Value is a big issue for consumers when it comes to purchasing snacks. Research from SymphonyIRI Group revealed that 80% of consumers actively look for the best value when buying snacks, and 42% are cutting back on money spent on snacks.
Meanwhile, competition is increasing from fast food chains that are adding smaller-sized snackable foods to their menus.
The article above is part of the DSN Category Review Series. For the complete Snacks Sell-Through Report, including extensive charts, data and more analysis, click here.