Valpak, partner to target Hispanic consumers

Surveys find growing use of online, mobile by Hispanics

LARGO, Fla. — A company that provides local print and digital coupons is partnering with a company that provides information for Hispanics.

Valpak Direct Marketing Systems, the coupon provider, said it would work with to help users find Valpak coupons and special offers online from their mobile phones.

"We are pleased to be able to reach out to the Hispanic community and offer values and savings," Valpak and Cox Target Media president Michael Vivio said. "Valpak is dedicated to helping families save money anywhere at any time, and we're happy to be able to do just that and now serve the Hispanic community in a meaningful way through online and mobile searches."

Users can search for coupons in Spanish or English at, Google, Bing, and other platforms. The service highlights local merchants and service providers offering discounts and specials through Valpak.

"Coupons are a natural extension of YaSabe, and our relationship with Valpak lets us offer valuable content to Hispanic consumers all over the country," YaSabe CEO Zubair Talib said. "Our users are already actively searching for local deals and coupons."

According to the Pew Hispanic Center, Latinos in the United States have embraced technology, while research by the firm Relevant Insights finds that six-in-10 Hispanic households use coupons. Meanwhile, more than 31 million Hispanics are online, with 70% regularly accessing the Internet via mobile.

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