ALISO VIEJO, Calif. Valeant Pharmaceuticals International today announced that it has launched Bedoyecta, the leading nutritional supplement in Mexico, in the United States through Hispanic independent grocers and major retailers serving ethnic communities.
Bedoyecta will be available in capsule and pediatric tablet form and will initially launch in Los Angeles and Houston in September 2007 with a national rollout by the end of the year.
“We are pleased to offer our Bedoyecta products to the Hispanic communities in the United States who have long known the brand in Mexico,” stated Wesley Wheeler, president, North America and research and development. “We are committed to providing the U.S. consumer with quality brands and it is important that we recognize the growth of the U.S. Hispanic population and the preferences of the Hispanic consumer.”
According to Valeant, approximately 40 percent of Hispanics in Mexico use vitamin supplements.
Valeant has assigned Houston-based Midway Importing as the distributor for Bedoyecta. Midway Importing currently services most Hispanic independent and chain grocers, pharmacy retail chains, and mass merchandisers that service the Hispanic market.